Establishing up a website for your restaurant is not sufficient, it is of no use unless you educate your customers about it. When you create your website, the next step is to spread the message out to your existing and new customers. But how would you let your customers realize that you offer online food order service? Keep reading the article to find out.
How to let your customers know that you offer online food ordering service?
1. Announce Through a Blog Post
In the event that you run a blog for your website, make sure to publish a blog announcing that you take food orders online. To make your post more valuable, include the advantages of ordering food online and feature it for your readers. Do not try to include complete data about your restaurant like address, food menu, business hours, delivery charges, and include a CTA (Call To Action) to help your users food online.
2. Use Social Media
Use your social media accounts to tell your customers that you offer online food ordering. Share posts, tweets, pictures, and videos, etc. on social channels, like, Facebook, Twitter, Instagram, and YouTube. You can be active on other social forums, like, Foursquare, Yelp, TripAdvisor, and etc. Share only high-resolution images of your mouth-watering dishes to attract probable customers. You can also offer some cool offers first time, like a free beverage with the first online order, or a 10% discount for orders between 5 pm and 7 pm. It encourages customers to place their food order online.
3. Email Campaigning
Email marketing is a helpful tool to maintain relations with your customers. You can use an email marketing campaign or a newsletter to educate your customers about your online services. Make sure to keep your message short and precise. You can also incorporate a reminder of how valuable online ordering can be, or a special offer for the first order placed, or a link to your online ordering website etc. Sending a newsletter weekly, or biweekly, or monthly to your customers is a good idea.
4. Use Direct Marketing
You can also use direct marketing services to enlighten your customers concerning your online offerings. Use your restaurant's blackboard or your business card to announce your services. Utilize flyers, banners, or signboards to inform your dine-in customers about your online food ordering services.
5. Mention on your website
Post a clear message on your website at the right place about your online food order service, like, "Order Online, or " Try our online ordering service", or Order Foor Online". Make sure to include a permanent, clearly visible, and compelling link to your website.
These tips will help you to tell your customers about your online food ordering system and get great traffic on your website to try and increase your sales. If you have any questions, do not hesitate to connect with us or share your inquiries in the comment section below.